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Chapitre D'ouvrage Année : 2016

A Distinct Impact of the Brand Management System on Brand Performance Across Service and Product Business Sectors

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hal-03688740 , version 1 (05-06-2022)

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Mathieu Dunes. A Distinct Impact of the Brand Management System on Brand Performance Across Service and Product Business Sectors. Rediscovering the Essentiality of Marketing, Springer International Publishing, pp.693-698, 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ⟨10.1007/978-3-319-29877-1_131⟩. ⟨hal-03688740⟩

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